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Target Builder Business With Precision

Hanley Wood Market Intelligence is the nation's most trusted source for homebuilding research and analysis. We track projects from initial concept to last sale closed, providing information on projects before permits are pulled as well as detailed information about actively-selling subdivisions. Now, for the first time, we've combined our most popular resources on proposed and active projects to give manufacturers targeted lead generation information they need to more effectively market and sell to builders.

Manufacturer LeadTools™ allows manufacturers and suppliers to:

  • Detailed new construction information representing nearly 30% of all housing units built annually.
  • Pinpoint over 6,000 active builders in over 47 markets.
  • Monitor over 18,000 current projects in 17 states with potential product installations for 720,000 new homes yet to be built.
  • Track over 14,000 proposed subdivisions, across 2,700 municipalities, which will become over 2.2 million new units tomorrow.
  • Keep abreast of local trends and gain insight into the market conditions builders are currently experiencing with the Market Snapshot and New Home Executive Summary. Market knowledge allows you to provide solutions and influence the decision makers building tomorrow's new single-family, townhome, and condo units.
  • Leverage detailed construction information and analysis throughout your entire enterprise with simple, easy-to-access reports that are continually updated and available 24/7 through our website.

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Purchasing and More Information

Contact your local representative for more information or to purchase Manufacturer LeadTools.

Manufacturer LeadTools™ includes our most powerful marketing and sales tools:

Example Proposed Project Contact Report

Proposed Project Contact Report

Looks at prospective new developments and includes:

  • Project Name
  • Product Type
  • Community and Country Location
  • Number of Units Planned
  • Contact Information Including Name, Company, and Phone Number

This reports the progress of projects through every element of the entitlement phase.

Example Active Project Contact Report

Active Project Contact Report

Ranks each builder by the number of remaining units left to be built within each of the separate markets across 17 states. It provides sales representatives the information necessary to make the sale, including:

  • Builder Market Ranking
  • Builder Name
  • Contact Information by Title, Phone Number, and Email
  • Division President
  • VP Sales & Marketing
  • VP Purchasing
  • Project Name
  • Number of Active Projects
  • Total Units Planned
  • Total Units Remaining By Type
  • Sales Price Range
  • Year-To-Date Sales
Example New Home Executive Summary Report

New Home Executive Summary Report

Contains objective market data and independent analysis, including current statistics and comparisons to prior year sales on the following:

  • Sales Volume
  • Price
  • Price per Square Foot
  • Sales by Price Range
  • Number of Projects
  • Inventory Level
Example Market Snapshot Report

Market Snapshot Report

Market Snapshots give each sales person the knowledge to be a market expert and provide a fast and easy way to track market strengths through:

  • Key Economic Indicators
  • Demographic Trends
  • Forecasting Information

For more information call 800.639.3777 and get a whole new perspective on homebuilding.

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